--- title: 'Top-Up' How this new business model is driving more customers and profitability description: Globally, the 'TOP-UP' business model has been a rising trend. Proving itself both sustainable and profitable, it's become mainstream with food businesses of every kind from Quick-Service to Fine-Dining --- [Skip to content](https://support.eveve.co.nz/knowledge/how-the-top-up-business-model-is-driving-success-for-top-busineses#main-content) English Show submenu for translations [Contact us](https://support.eveve.co.nz/knowledge/kb-tickets/new?hsLang=en) ![Restaurant-Hub-logo png-1.png\]](https://support.eveve.co.nz/hs-fs/hubfs/Restaurant-Hub-logo%20png-1.png?height=40&name=Restaurant-Hub-logo%20png-1.png) - [Restaurant Hub Blog](https://support.eveve.co.nz/blog) Open main navigation Close main navigation - [Restaurant Hub Blog](https://support.eveve.co.nz/blog) - English Show submenu for translations - [Contact us](https://support.eveve.co.nz/knowledge/kb-tickets/new) - Go to www.eveve.co.nz Go to www.eveve.co.nz Welcome, How can we help? - There are no suggestions because the search field is empty. 1. [Merchant Help Center](https://support.eveve.co.nz/knowledge?hsLang=en) 2. [Top-up - Promotions](https://support.eveve.co.nz/knowledge/top-up-promotions?hsLang=en) 3. [Why do Top-up](https://support.eveve.co.nz/knowledge/top-up-promotions?hsLang=en#why-do-top-up) # 'Top-Up' How this new business model is driving more customers and profitability ## Globally, the 'TOP-UP' business model has been a rising trend. Proving itself both sustainable and profitable, it's become mainstream with food businesses of every kind from Quick-Service to Fine-Dining There are two different types of 'Top-Up' for both 'Bookable' restaurants and 'Quick service' food and drink businesses: 1. **Mobile Coupons** - Suitable for quick service food and drink businesses ***Grab & Go | Dumplings | Bubble Tea | Noodles | Sushi | Coffee | Juice*** ***Cafes | Pizza | Burgers | Fried Chicken | Ice Cream Parlours | Tacos | Bars*** 2. **Dining Promotions** - Suitable for wherever booking are taken ***Restaurants of all kinds | Pubs | Bistro's | Licensed cafe's | Vine Yards | Hotels*** **'Top-Up'** is the most successful new business model that we're seeing internationally, and it's working for multiples styles of eatery - just check out [Gordon Ramsay](https://www.virginexperiencedays.co.uk/three-course-lunch-with-champagne-for-two-at-gordon-ramsays-savoy-grill), [Ben and Jerry's](https://eatclub.com.au/) and [KFC](https://www.kfccoupons.co.nz/) using the 'Top-up' model. These businesses are growing their revenue by focusing on attracting a few extra customers each day without increasing operating costs. As you can see, the Top-up model has proven hugely successful in delivering customers and increasing net profit for restaurants globally.  Over the past 3 years, overcrowded markets have seen the popularity of 'Dining Promotions + Digital Smart Marketing' grow significantly, to help businesses top-up their daily business volumes and profitability while standing out from the crowd. It works because they target the low demand days and off-peak times that work best for their businesses. They are already sinking operating costs for these times, so why not fill tables? - **Grab & Go**    [Ben & Jerry's Ice Cream](https://eatclub.com.au/) - **Fine Dining**     [Gordon Ramsay](https://www.virginexperiencedays.co.uk/three-course-lunch-with-champagne-for-two-at-gordon-ramsays-savoy-grill) - **Fast Service**   [KFC](https://www.kfc.co.nz/coupons/) [![](https://support.eveve.co.nz/hs-fs/hubfs/Mobile%20coupons%20around%20the%20world.jpg?width=641&height=399&name=Mobile%20coupons%20around%20the%20world.jpg)](https://eatigo.com/https://www.virginexperiencedays.co.uk/three-course-lunch-with-champagne-for-two-at-gordon-ramsays-savoy-grill)   Inspired by these international trends, Restaurant Hub have created a product for New Zealand Restaurants and Eateries of any kind - and it's FREE.  We're calling it 'Top-up - Smart Marketing' We already have a captive audience of over 2.4 Million kiwis across our digital marketing network that includes [Restaurant Hub,](https://www.restauranthub.co.nz/rh2/) To help our clients make the most of this audience, we've created a Merchant App to allow you to create your own promotions, and then we've added prime positions to promote your content across all of our digital network so that you can publish your content from the palm of your hand to our captive audience.  **How can you get started?** - Simply download the Restaurant Hub Merchant App - Here's how - If you're not already on Restaurant Hub, you'll need to add (+) your business. If you already work with RH, you can search your business name and begin adding your Promotions, and save to promote - Here's how - **For Bookable Restaurants** - The New Restaurant Hub Merchant APP interfaces with Eveve, but can also work alongside any booking system!  & Sign up your business in 5 mins to begin promoting your food and drink promotions to NZ's #1 Dining Audience of 2.4M: **[Apple Store](https://apps.apple.com/nz/app/restauranthub-nz/id1518384302)& [Google Play](https://play.google.com/store/apps/details?id=nz.co.restauranthub.rhnz_merchant_android)** How can you start promoting your own Top-ups here in New Zealand?       - [Getting Started](https://support.eveve.co.nz/knowledge/getting-started?hsLang=en#main-content) - [Eveve TMS](https://support.eveve.co.nz/knowledge/getting-started?hsLang=en#eveve-tms) - [Teamviewer](https://support.eveve.co.nz/knowledge/getting-started?hsLang=en#teamviewer) - [Managing Your Day-to-Day Reservations](https://support.eveve.co.nz/knowledge/managing-your-day-to-day-reservations?hsLang=en#main-content) - [Booking Manually](https://support.eveve.co.nz/knowledge/managing-your-day-to-day-reservations?hsLang=en#booking-manually) - [Booking Restrictions & Blocks](https://support.eveve.co.nz/knowledge/managing-your-day-to-day-reservations?hsLang=en#booking-restrictions-blocks) - [Function Bookings](https://support.eveve.co.nz/knowledge/managing-your-day-to-day-reservations?hsLang=en#function-bookings) - [No Show Bookings](https://support.eveve.co.nz/knowledge/managing-your-day-to-day-reservations?hsLang=en#no-show-bookings) - [TMS Admin - Table Programming & Management Tools](https://support.eveve.co.nz/knowledge/tms-admin-table-programming-management-tools?hsLang=en#main-content) - [MENU tab - Your Management Tools](https://support.eveve.co.nz/knowledge/tms-admin-table-programming-management-tools?hsLang=en#menu-tab-your-management-tools) - [Customise your System to your Service Needs](https://support.eveve.co.nz/knowledge/tms-admin-table-programming-management-tools?hsLang=en#customise-your-system-to-your-service-needs) - [Opening Hours](https://support.eveve.co.nz/knowledge/opening-hours?hsLang=en) - [Marketing Your Restaurants](https://support.eveve.co.nz/knowledge/marketing-your-restaurants?hsLang=en) - [Restaurant Hub](https://support.eveve.co.nz/knowledge/restaurant-hub?hsLang=en) - [Credit Cards and Stripe](https://support.eveve.co.nz/knowledge/credit-cards-and-stripe?hsLang=en) - [Optimize Your Bookings](https://support.eveve.co.nz/knowledge/optimize-your-bookings?hsLang=en#main-content) - [Google](https://support.eveve.co.nz/knowledge/optimize-your-bookings?hsLang=en#google) - [Top-up - Promotions](https://support.eveve.co.nz/knowledge/top-up-promotions?hsLang=en#main-content) - [Why do Top-up](https://support.eveve.co.nz/knowledge/top-up-promotions?hsLang=en#why-do-top-up) - [How to download the Merchant App on your phone](https://support.eveve.co.nz/knowledge/top-up-promotions?hsLang=en#how-to-download-the-merchant-app-on-your-phone) - [Dining Promotions & Digital Smart Marketing](https://support.eveve.co.nz/knowledge/top-up-promotions?hsLang=en#dining-promotions-digital-smart-marketing) - [Restaurant Hub Blog](https://support.eveve.co.nz/blog) [![Chill listening crop-3](https://support.eveve.co.nz/hs-fs/hubfs/eveve%20logo%20edit.png?width=24&height=24&name=eveve%20logo%20edit.png "Chill listening crop-3")](https://www.eveve.co.nz/) www.eveve.co.nz Help Center Copyright © 2026, www.restauranthub.co.nz